Google Adds Icon and View More Button on Search Results

Google has added an icon as well as view more button on the search results.

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How Often does Google Re-Index Websites?

Google has been looking to help webmasters better understand search engine optimization. Due to the ever-changing nature of the search industry, SEO has become an increasingly demanding topic at times.

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Google Launches Mobile Scorecard & Impact Calculator Tools

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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Google Chrome Automatically Cleans Up Messy URLs

For any webmaster or even just user of the internet, one major no-no is messy URLs. The latest version of Google Chrome looks to help finally do something about this. If the link is deemed to be too ‘messy’ then it will be cleaned up for easier, safer and more comfortable clicking on behalf of the user.

A large, unclean URL is a major put-off for some people. With a cleaner URL, a page instantly becomes more enjoyable to visit and more likely to be clicked upon by people who are not particularly tech-friendly. The new Chrome URL Shortener is a fine choice of add-on, and will help to remove an anchor tags that stops a page loading at a specific point.

That means that a lot of the extra bulk we see in a URL can be cut off, making it far more attractive to actually click on. This is going to be much easier then to present people with a link, rather than worrying that they will be put off by the messy nature of the original. This can lead to a huge improvement in the way that you work, and how your content is received by others.

It’s also going to help reduce the appearance of referral notes and various other factors. Now, if you are sharing a link with others, you should not feel that uncertainty that they might be put off by the sheer size and length of the URL.

While it does not bother some people, others find it to be obstructive and off-putting. If you would like to help boost the numbers of people who are clicking on your links, then use Google Chrome’s URL Shortener and enjoy cleaner links that people might want to click on.

Source: Search Engine Journal

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Google: Content Order, Placement & Position Matters

At the recent PubCon event, Gary Illyes, a Google mastermind, made a little bit of a comment that certainly raised some eyebrows. He said that the placement of content matters and can have an impact on the rankings that you get in the long-term.

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Google: More Sites Moving to Mobile-First Index in Coming Weeks

Google has been making some significant moves aimed at mobile users. Given the prevalence of mobile web browsing today, their insistence to change how websites are indexed on the site has become a very popular part of the Google model.

This was made clear at the recent PubCon, a conference mostly aimed at webmasters. Google aimed to try and make more sites on their mobile-first index become visible. For those who don’t know, the mobile-first index is the new way that Google is looking at the web. This new index is their aim to try and make sure that the internet is indexed from the perspective of using it on a mobile device.

For that reason, this change is very important to note. It will not only have a major impact on the long-term use of search engines, but it will play a significant role in how Google view users today. If you have a website that is mobile-friendly, then you will find that the mobile edition of your site will now be indexed first.

As more and more people get involved with prioritizing mobile searches over desktop, this is just another step in the direction we all expected Google was going. It’s going to be a very interesting adjustment. It should go some way to helping alter and change the way that users are turning to Google. If you own a mobile-friendly website, you will get to enjoy a nice boost from mobile users.

For those who like to search on mobile devices and are sick of landing on desktop sites, this is going to be a big change. In time, it should really help to change and improve the way that your site operates. For those who are mostly mobile-oriented in their branding today, this should make it easier for you to build upon this side of your business in the years to come.

Source: Search Engine Land

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Google to Webmasters: Reduce Similar Content Pages

Try your best to make it more varied, cut down or reduce similar content and you may find it easier to avoid falling out of the Google guidelines for higher SEO ranking.

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5 Insights How Google Rank Websites

For example, Google looks to try and solve problems and make searches solve as many problems as it can. No matter what Google changes they always stick to the following fundamentals. Each of these key factors play a role in how a website is ranked.

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Google: You Can Target and Rank for Two Keywords on One Page

While in the past you could rank with impunity, today most pages go for one particular keyword to rank for. While that is still a good strategy, it turns out that you can rank for two keywords on one page without penalties.

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Google Issues Comprehensive Guide to Featured Snippets

You should be able to easily learn to understand the more detailed side of the said snippets. With the main reason for their development arguably due to mobile search and voice-activated searches, there’s much to be understood about this important new feature.

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