Google Launches Mobile Scorecard & Impact Calculator Tools

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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Google: Content Order, Placement & Position Matters

At the recent PubCon event, Gary Illyes, a Google mastermind, made a little bit of a comment that certainly raised some eyebrows. He said that the placement of content matters and can have an impact on the rankings that you get in the long-term.

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Google: More Sites Moving to Mobile-First Index in Coming Weeks

Google has been making some significant moves aimed at mobile users. Given the prevalence of mobile web browsing today, their insistence to change how websites are indexed on the site has become a very popular part of the Google model.

This was made clear at the recent PubCon, a conference mostly aimed at webmasters. Google aimed to try and make more sites on their mobile-first index become visible. For those who don’t know, the mobile-first index is the new way that Google is looking at the web. This new index is their aim to try and make sure that the internet is indexed from the perspective of using it on a mobile device.

For that reason, this change is very important to note. It will not only have a major impact on the long-term use of search engines, but it will play a significant role in how Google view users today. If you have a website that is mobile-friendly, then you will find that the mobile edition of your site will now be indexed first.

As more and more people get involved with prioritizing mobile searches over desktop, this is just another step in the direction we all expected Google was going. It’s going to be a very interesting adjustment. It should go some way to helping alter and change the way that users are turning to Google. If you own a mobile-friendly website, you will get to enjoy a nice boost from mobile users.

For those who like to search on mobile devices and are sick of landing on desktop sites, this is going to be a big change. In time, it should really help to change and improve the way that your site operates. For those who are mostly mobile-oriented in their branding today, this should make it easier for you to build upon this side of your business in the years to come.

Source: Search Engine Land

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Google Maps Adds Mall Directory Searches

Google has went into overdrive when it comes to developing new and improved content. The search engine is in the process of a bit of a radical transformation, which has gone some way to ensuring that the entire search engine experience feels just right for users.

However, Google has also added a lot of extras that can help out business owners, too. One of the latest changes has come from the addition of Google Maps’ ability to show mall directory searches. Now you can easily look inside a local mall and work out if it has the store that you are looking for.

All you need to do is look for the mall, and then you should see the Directory tab appear, which is part of the newly added function. You then simply type in the name of a store and it should tell you if that mall has that store or not. This should help to get rid of some of the confusion with regards to what stores are present inside some malls. It will also improve business visibility for stores inside a mall as well.

This is the first time a feature like this has appeared on Google Maps. It is a major step in the right direction for Google. While some might notice that it’s yet another way to stop you searching away from Google, it’s another cool little feature that should help you really get the information you need about what a mall has inside.

Even if you search for a store now, it will show you that it’s “located within” a certain mall. It makes it easier for you to find out where the mall is, what’s inside the mall and what else that mall has to offer. Awesome, right?

Source: Search Engine Land

*Available in select countries. Not yet available in the Philippines*

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New Google Lighthouse SEO Tool Measures Metrics

For years, working out how Google manages and controls its SEO rankings has been an exercise in futility. It’s a rather challenging process to get, and often tends to put people in a position that’s stressful. It can also lead to pointless and failed experimentation, based on the fact that you will likely always be looking for the ‘perfect’ response.

To help you get as close to perfection as you likely will, the new Google Lighthouse SEO tool is very much your friend. This new tool is a very powerful tool, and could really help you to start ranking a bit better. While it’s actually quite basic, and if you have good SEO you likely won’t need it, it’s great for DIY developers and writers to start producing better content.

It’s a simple browser plug-in that will look to follow performance and various other aspects of your site to help make sure that you can get a reliable SEO audit. It’s a solid little app for letting you know where you are going wrong, and where you need to go if you want to start getting it right.

What does Google Lighthouse SEO Tool do?

According to Google, the features are likely to improve and grow as time goes on. They said this in an online statement, adding:

“The current list of SEO audits is not an exhaustive list, nor does it make any SEO guarantees for Google websearch or other search engines. The current list of audits was designed to validate and reflect the SEO basics that every site should get right, and provides detailed guidance to developers and SEO practitioners of all skill levels. In the future, we hope to add more and more in-depth audits and guidance.”

One thing we can say that Lighthouse will be watching vigilantly for is your ‘Viewport Meta Element’ – basically how friendly your site is when it comes to mobile usage. If you have a site that wants to rank high, you need to make it as mobile-friendly as possible – and the Lighthouse will help you to do just that.

The 10 main factors will include:

  1. Meta Viewport Element
  2. Meta Title
  3. Meta Description
  4. Page has successful HTTP status code
  5. Links have descriptive text
  6. Page is not blocked from indexing
  7. Document has valid hreflang
  8. Document has valid rel=canonical
  9. Document uses readable font sizes
  10. Document avoids web browser plugins

These factors will all play a key role in how your pages rank, so be sure to consider them when it comes to using the Google Lighthouse SEO tool!

Source: Google Blog

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What are 301 Redirects Rules You Need to Know for SEO?

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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3 Reasons Why You Need to Invest in SEO Now

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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How SEO Works

How Does Search Engines and SEO Work? SEO can be the perfect way to push your business up the rankings & bring you more visitors & sales in the long run.

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What Is SEO?

Search engine optimization, or SEO, is the process of influencing the standing of a web page or website in the search results of a search engine.

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