When looking around Google, one of the most challenging aspects of learning how they rank websites is the fact it’s always changing. However, while Google is known to make regular changes to their algorithm, many of the changes do come with a positive motion in mind.
For example, Google looks to try and solve problems and make searches solve as many problems as it can. No matter what Google changes they always stick to the following fundamentals. Each of these key factors play a role in how a website is ranked.
5 Insights How Google Rank Websites
- The first thing they tend to look at is user intent. This is very important and is all about trying to determine what a user is looking for when they start searching. Someone may land on your site when intending to find something of the same/similar name – if your site is getting more people searching what they aimed for, you will do well from it.
- One thing that is overplayed is the importance of links. Yes, links are important – but they do not make up the be-all and end-all of your rankings. Trying to rank a page just on the power of its links can be hard, especially if the user intent in your main keywords is for a different topic of a similar or same name.
- It also matters how generally applicable your site is, too. For example, are you trying to push a commercial approach in an environment that’s not really about commerce? Google will only rank the site towards or at the top that best fits the general user intent that comes across from the number of users searching.
- Another rather abstract view that Google takes is to look at how satisfied users are. Broadly, this means how likely they are to stick around, to look at other pages and to then take action based on what they learned from your site.
- At the same time, other important metrics come to life such as how relevant the length of your content is to the other ranking sites. If you try to go for the long-winded explanation on something that the market deems only needs a short answer, then you might suffer for it.
If you keep all of this in mind, it should become so much simpler to fully understand what kind of content you should be looking to create. If you aren’t ranking where and when you planned, it might be a good time to check the above insights; they might just change the very perspective of your business!
Source: Search Engine Journal
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