Unless you are brand new to the world of online marketing, you have probably heard of the term Search Engine Optimization. Otherwise shortened to SEO, this is a process that is used to help correlate your website to work within the standards of the search engines.
It’s vital that you always keep your business moving forward by using the best marketing techniques that you can, but you need to be able to understand how they work before you can possibly start implementing them.
SEO is a hard thing to describe purely on the basis that the algorithms and factors that dictate its success, change so often. However, at the moment, the main factors that will determine your website ranking are:
- Quality of inbound and outbound links (going to and from your website); who is talking about you?
- Social media traction and shares across each network
- The quality of your content and how much it actually offers in terms of value and unique information
- How your website is put together; how fast does it load?
- Mobile optimization quality – how well does it run on a mobile device?
- Keyword usage – are you using them effectively or just putting them in there?
To get a high search engine ranking, you need to be scoring well with each of these factors. Websites are ranked thanks to the search engine crawlers that will initiate a thorough progress report on your site. Once they determine how good or bad your website is, considering the above factors, it will eventually be given a placing on the search engine results pages (SERPs). Where your site is placed is determined by how well you work to conform to the best practices outlined by the search engines.
SEO is the practice of working to make sure that your business has the best potential solution for all of the above – and more. An expert will work with your website to create new content, improve the interface, ensure there are strong links and shares going on across the online spectrum, and improving the load speed of the page and the website’s overall performance.
This is a long-term process, and will take some time for it to start working. Remember, your website is competing with thousands of other pages so it’s unlikely that you’ll see a rapid rise to the top within a few weeks unless you are targeting low competition, small, and niche keywords. SEO can be the perfect way to push your business up the rankings and, in turn, bring you more visitors and sales in the long run.
If you want to take advantage of implementing SEO on your website, you should consider looking into hiring an SEO company in the Philippines ASAP. You may want to check our portfolio of previous and current clients who ranked well on the search engines, whether local (Philippines) or international (USA, Canada, Australia, etc.). If you like what you see, contact us today and we’ll start optimizing your website.
Image courtesy of Tristan on Flickr.