Google: Ranking Factors Change, Depends on Query

  • November 1, 2017
  • SEO
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For years, Google has been looking at ways to continually improve its algorithm and ranking factors. Having watched it grow since the beginning, Google has often been the driving force behind search engine queries and changes. They were one of the primary players in the transformation of how content is ranked on search engines.

Google has made yet another new range of changes this time looking at trying to adjust how search engine queries are made. While there are no ‘top three’ ranking factors, as some have led us to believe over the years, instead, the top-ranking factors that a website is rated on will be based on the actual search query in the first place.

There is no specific set of results which is going to see you ‘rank higher’ – it’s all down to so many little factors.

This means that what is being asked is more likely to determine what appears rather than how you stuff in those keywords or how you try and use links every few paragraphs.

This also should mean that the days of trying to stuff in links to try and get extra ranking ‘brownie points’ with Google should be over. People has come to realize that many high-ranking pieces of content out there are hitting the spot and do the job that you would intend. This ranking system is fair enough. It just means we should be able to see relevant search engine results to reach the top of the rankings.

It’s important that we can begin to pay more attention to the improvement in how ranking adjustments take place. After all, if everything used the same adjustments and judges to try and work out if they should be ranked high or not, many pieces of truly relevant and informative content would never be seen by the public

It’s for this reason that ranking adjustments are becoming so important when it comes to changing and altering the way that you try and rank content when it comes to the search engines.

Source: Search Engine Journal

Pat is a 29-year-old digital marketing specialist. He co-founded ExaWeb, a team of SEO experts and specialists in the Philippines, which provides online marketing services to local and international clients.

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