In the ever-changing world of SEO and online marketing, one of the most common problems that people have is misinformation. One person can sure sound like an expert, but they could just be talking nonsense. It happens, sadly, and many people are perceived as experts on topics that – broadly – they know nothing about. So, for this reason, we want to take a closer look at what makes good quality content and how you can best make sure that you are going to be able to be seen on Google search results.
However, we want to draw your attention to the fact that simply being on page 1 or page 2 of the Google search engine results page for your own website isn’t enough to be seen. According to a study, 30% of these results are routinely ignored by searchers!
This study, put together by the team over at Internet Marketing Ninjas, shows that one of the biggest boasts of most companies – “I’m on Page 1 of Google!” might have a good chance of meaning nothing at all. You likely do it yourself, too; skim the results, ignoring a good portion of them until you find what solves your issue. We all do it, and for that reason it should not be a big surprise that the majority of people are the same; most just simply don’t want to click on every link.
Thanks to this study, it shows that you should be looking to move as high up the rankings as you possibly can. The case study highlights that after position 3 on the first page of Google, results can begin to drop by as much as half. While being at the top of the page can get a click-through-rate of over 20%, the average click-through-rate for #3 on the position is just 7.5%!
These are massive drop-offs, and should go a long way to helping you understand why so many are not happy. We recommend that you take the time to look closer at the fact that many searches end up with no clicks, so it’s important that you spend as much time optimizing your website to move as high up the ranking as you can.
This should be a cause for motivation rather than a signal that all is lost. You should spend as much time as you possibly can by getting used to the idea that a reduced CTR means you obviously need to do more. Never just rest on your laurels and be happy languishing back there in the lower reaches just because you can say that you were on page one; it’s no use just being there, you need to be as high up as you possibly can be.
From making your queries better-branded to catch those looking for promotions to being more diverse to draw in more viewers from other locations, many solutions exist that you can easily tap into and enjoy using.
Just remember; there is absolutely no guarantee that being on the first page will bring you the results you desire. That takes more than just good Search Engine Results Page (SERP) placing.