As one of the most powerful social media marketing tricks around, scheduling posts has been popular for years. Third party tools make it easy for you to schedule your own tweets and Facebook posts when you are busy doing other stuff, making it easy to get some seasonal and topical postings done without having to sit there and do it yourself. Instagram, though, was a touch more frustrating when it came to this kind of stuff.
Well, marketers can now rejoice: the ability to pre-schedule posts on Instagram to send out at the exactly right moment is now part of the social media campaigns that you want to run. If you are too busy to post organically or you simply want to make sure you have a good social media operation when you are too busy to run it yourself, pre-scheduling Instagram posts is sure to go down a treat.
If you use the Instagram Graph API, users will be able to start scheduling posts on a very easy to use calendar interface. This is going to be very useful, and should make sure that you can get all the help that you need to do so. You can easily use tools like Hootsuite, too, which has full integration with the API. Now, multiple team members can work together on one IG account to help set up quality multiple posts.
Instagram Scheduling: Changing Times
If you are working with a business profile, though, you are recommended to get in touch with a Marketing Partner to help the scheduling and controlling of posts to fit in with the right time and location. While this is not yet complete as a feature, it is going to make sure that you have all the help that you need to start being more intelligent and progressive with your use of Instagram.
Many people find that the lack of being able to pre-plan posts was a major failing on IG. While it might not yet be part of the default app, the fact it can be so easily done through popular tools such as Hootsuite should make it easy for marketing managers to start utilizing this skill themselves.
Please make sure that you update your Instagram Graph API before trying this, though; it will need to be updated if you want the new features to come alive. If you still use the old Instagram API platform, then you will need to move to Graph – IG is ending support for the old model.
What are your thoughts on Instagram posts can now be scheduled in advance? Let us know in the comments section below.
Source: Search Engine Journal