For many years, search engine optimization (SEO) has been changing. The ‘good old days’ when you could spam and rank for easily in the search engine results pages (SERPs) are gone.
Today, it’s more important that we pay attention to how we rank for our keywords. Naturally is the best way, of course – only using relevant and related keywords when it does not force the content. If you want to help continue to improve how your website operates, you need to pay attention to Google Webmaster.
For example, one of their team members, Aaseesh Marina, made it very clear how to go about ranking for multiple keywords. While in the past you could rank with impunity, today most pages go for one particular keyword to rank for. While that is still a good strategy, it turns out that you can rank for two keywords on one page without penalties.
Google Keyword Ranking: Is Targeting Multiple Keywords per Page Possible?
According to the Google Webmaster Help forum, that’s certainly not breaking any rules or causing problems. Asked by a user if it is “a good idea” or if the user should “create two different pages to target both of the websites?” the answer was quite definitive.
Aaseesh said that:
If the content on the page is relevant for both the keywords, then I don’t see an issue. Make sure the content is providing useful information to user queries around those keywords.
This should help to clear up any uncertainty over whether or not you can use more than one keyword per page. So long as the keywords are relevant to the content and industry, it should not cause any issues when being used.
For example, using two relevant keywords like [hair styling] and [hair coloring] on the one page might be a decent idea. The two topics are related, and they could both easily enough work together on one page. However, talking about [hair styling] and [free workout regimes] might not exactly go-together.
The basic plan is simple: be intelligent with your selection, and don’t try to overly force the issue. So long as the keyword feels like it has a genuine relevance to the content, then it should work well. Just be smart, don’t try to game the system and always take natural, relevant content first and foremost.
Source: Google Webmaster Help