For many website and business owners, the world of search engine optimization (SEO) can be a tough one to get your head around. On-page SEO is arguably your greatest ally moving forward. Many businesses and webmasters, however, tend to forget all about it and instead concentrate only on off-page solutions like links, blogs and social media.
Whilst off-page SEO is important, strong on-page SEO is also vital to actually get that page ranking moving forward. On-page SEO is going to be made much simpler as it all takes place on your own website. So, you are really the master of your own success – or failure – from this point.
On-page SEO is something many people don’t even understand!
What is On-Page SEO?
According to Webopedia, on-page optimization is “factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page”
If you want to make the most of your business, then you need to be prepared to make the most of this factor. These factors are ultimately in your control. It can be fully managed and put together in the right way.
Common on-page SEO content will be features such as your content. Your content is obviously the major place where all of your SEO is going to concentrated on and for many people this can be the best way to look after your business and put it on the map. Strong on-page SEO is going to mean building your content around questions that are being asked regularly on Google, making sure you are offering answers and value.
However, another major factor of good on-page SEO content comes from offering a range of progressive solutions including meta title and meta description. The meta information are a major function in how a search engine look after you and this will really determine how successful you can be with SEO.
Without strong meta information that sum up your website and that particular piece of content, you can struggle to get noticed and discovered. Make sure that you take into account the importance of meta information as they are probably the most important element in helping you go from being down the rankings to rising up quite quickly.
Lastly, make sure that meta tiles and meta descriptions contain your keywords and make it look natural to further help the boost they provide.