Do you use Google Chrome? Then come July 2018, you might find everything changes a little. At the moment, if you go onto a non-secure site, it simply won’t say ‘Secure’ and come with the little green padlock. If you are a webmaster and lack HTTPS that is not so bad: it certainly looks better than having the red unlocked padlock sign, right?
However, come July 2018, ALL websites without HTTPS security will become marked as Not Secure on Google Chrome. This is bound to help make a major change to the way that people perceive a website. Most of the time, we don’t look for an HTTPS symbol unless we are buying something. Now, all sites will carry the Not Secure logo – which could have major consequences for your business as time goes on.
This is to be part of the Chrome 68 release and will likely see some other changes coming in the near future. It’s going to mean that sites that merely say nothing where ‘Secure’ is will have to put up with the ‘Not Secure’ sign, instead. If you are a webmaster and you feel worried about this, you should be looking to get HTTPS installed as soon as you possibly can.
Non-HTTPS Sites: Why Should You Secure Your Website?
Put simply, the main reason is because more and more sites are now HTTPS secured. This comes from everything including a minor boost to your search rankings to making sure consumers feel safe. With just under 80% of Google Chrome traffic now fully protected it’s down to webmasters to stop delaying and to get their sites fully protected.
With 81 of the top 100 sites on the web now using HTTPS on default, the duty is on webmasters to catch up. You should look to work with your web developer or a webmaster if you would like to undertake this kind of change. Moving from HTTP to HTTPS is no easy feat; it might require specialist assistance if you want to make the transition as seamless as it can be.
Source: Search Engine Land