Study Shows Links Still Play Major Role in Search Engine Rankings

  • September 15, 2017
  • SEO
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Study Shows Links Still Play Major Role in Search Engine Rankings

The world of search engine ranking has been changing on a regular basis. It’s like any kind of marketing. Recent studies have showed that links are still a prominent part of the search engine industry. This study, carried out by Stone Temple Consulting, shows that links still plays a huge role in how search engines ranks websites.

it is also important to note that a search engine ranking will play a major role even if your content has no links in it yet. While links do play a big part in your ranking factor, link-free content will not be blacklisted or ignored for lacking a bit of extra content to help sell the story and to help make sure it can be portrayed in the right light.

So, it’s vital that you keep on doing link building. Many businesses have shown a lack of appreciation for the lack of power that search engine rankings hold, and this does a rather fine job of enveloping just how wrong that lack of interest in search engine rankings has been in the past.

Thanks to this study, we can see clearly now why so many are choosing to turn to search engine rankings in the long run. Links will always remain a major part of the ranking factors and it’s unlikely that – given they have provided previous studies with a similar response since 2015 – shows links still matter.

Partly thanks to their rather tight-lipped nature on what is a major part in ranking factors, most are not 100% sure what to think of link building process in the long run. Studies have shown for some time that links are still as powerful.

So, while content without links is still capable of being high ranked and successful, they do play a major role in how a page is perceived. With relevant links that match up with the subject matter at hand, a business can see content soar on search engines when they use good links to help fill out information and enlighten their readership.

This explains why you should keep on doing link building. Just make sure the links are relevant or related in your industry, or it adds value to your readers.

Source: Search Engine Land

Pat is a 29-year-old digital marketing specialist. He co-founded ExaWeb, a team of SEO experts and specialists in the Philippines, which provides online marketing services to local and international clients.

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