Google has went into overdrive when it comes to developing new and improved content. The search engine is in the process of a bit of a radical transformation, which has gone some way to ensuring that the entire search engine experience feels just right for users.
However, Google has also added a lot of extras that can help out business owners, too. One of the latest changes has come from the addition of Google Maps’ ability to show mall directory searches. Now you can easily look inside a local mall and work out if it has the store that you are looking for.
All you need to do is look for the mall, and then you should see the Directory tab appear, which is part of the newly added function. You then simply type in the name of a store and it should tell you if that mall has that store or not. This should help to get rid of some of the confusion with regards to what stores are present inside some malls. It will also improve business visibility for stores inside a mall as well.
This is the first time a feature like this has appeared on Google Maps. It is a major step in the right direction for Google. While some might notice that it’s yet another way to stop you searching away from Google, it’s another cool little feature that should help you really get the information you need about what a mall has inside.
Even if you search for a store now, it will show you that it’s “located within” a certain mall. It makes it easier for you to find out where the mall is, what’s inside the mall and what else that mall has to offer. Awesome, right?
Source: Search Engine Land
*Available in select countries. Not yet available in the Philippines*